Why aren’t Kenya tourism authorities taking a responsible approach to growth?

View of Mt Kilimanjaro from Amboseli National Park, Kenya. Pic by Sergey Pesterev (CC0) via Unsplash.

Tourism officer Doreen Nyamweya worries about the strategic direction of Kenya tourism. Ms Nyamweya wonders whether national tourism authorities are ‘imprisoned’ by outdated thinking, confused about Kenya’s position in the world, and disconnected from host communities.

It’s a “Good Tourism” Insight. (You too can write a “GT” Insight.)

With Kenya’s tourism sector booming again, calls for responsible approaches to tourism marketing and management are gaining momentum.

Different stakeholders in the industry are looking at the Kenya Tourism Board (KTB) to make the much-needed adjustments to integrate these approaches in their tourism growth and marketing strategy.

Contents

• Kenya tourism is booming again
• Kenya tourism’s focus on numbers may erode quality
• Kenya tourism’s upmarket positioning may backfire
• Kenya tourism developers’ dismissal of communities may cause crisis
• What do you think?
• About the author