From subsistence to something special: The rise of luxury agritourism
Most farmers throughout history have struggled to survive let alone thrive. This remains the case in many places.
That’s why the opportunity to earn supplemental income from agritourism is very appealing to many farmers.
Now, while agritourism continues to grow, the concept of ‘luxury’ is evolving to include an appreciation of local authenticity.
Could the world’s traditional agriculturists be sitting on a luxury agritourism gold mine?
It’s a “Good Tourism” Insight by Stefania Fren.
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Agritourism is not a new trend, but it is evolving; developing new forms, new markets, and new objectives.
Agritourism’s initial purpose, in the period following the second World War, was to reduce the massive flow of European populations from rural villages to the big urban centres, and to help smaller farms compete with larger industrial farms. In other words, to keep the rural activity alive.
With its roots in the rural areas of Italy, the term agriturismo or ‘agritourism’ gained prominence in the 1970s and 1980s.
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The Italian government realised the benefits of agritourism in economic, social, and environmental terms. In 1985 it passed legislation that provided significant fiscal incentives for this type of sustainable tourism.
Agritourism has laid the foundations to help revitalise rural communities and preserve local customs while offering travellers a taste of traditional country life; a real win-win!
The term ‘agritourism’ has become commonly used outside of Italy and has gained in popularity in almost every corner of the globe.
What is agritourism?
The term has various definitions. According to … continue reading this “Good Tourism” Insight at The “Good Tourism” Blog.
