Do sustainability awards in long-haul destinations make sense?
Richard Butler wonders why sustainability awards are given to stakeholders in destinations that rely upon long-haul air travel.
In direct reply to “Good Tourism” newsletter #185, Prof Butler wrote:
I wonder why so many organisations supporting ‘sustainable tourism’ offer awards to enterprises in countries where the majority of non-domestic tourists travel long distances by plane to reach such destinations, using large amounts of energy and contributing to unsustainable carbon emissions.
Prof Butler is Emeritus Professor at the Strathclyde Business School in Scotland and the mind behind Butler’s tourism area life cycle (TALC) model, which would be familiar to most people who have studied tourism.
Your correspondent offered Prof Butler the opportunity to expand upon his thoughts by way of a “GT” Insight. He declined but indicated an interest in any responses.
So, in “GT” news #186, I published his words and solicited responses … Read the full “Good Tourism” post.
